Writing is the most important skill in life. But I used to be afraid of writing. I thought it was only meant for “real” writers. It all started in school.

I hated writing and language classes. Writing caused some kind of negative response within me. As a result, I avoided writing for years. I thought I could get by without learning how to write. But I realized that if I wanted to educate myself and build a career, I couldn’t go around learning how to write better. But it wasn’t until I went to graduate school that I finally saw myself as a write. The truth is that we’re _all_ writers.

Writing is the basic skill for a good life. Without knowing how to write, we don’t know how to communicate and think. Aren’t those two things that separate us from animals?

One of my writing influences is the late William Zinsser. He used to be a journalist for the New York Herald Tribune. And later, he taught writing at Yale and Columbia University. His teaching philosophy isn’t focused on technical things or on grammar but on strategy. He often reminded you that writing matters. Here’s one of my favorite quotes from Zinsser:

“People are prevented from doing useful work because they never learned to express themselves. Contrary to general belief, writing isn’t something that only “writers” do; writing is a basic skill for getting through life.”

Part I: The 9 Rules Of Effective Writing

Writing is strategy. And in Part I, I'll show you 9 PRACTICAL writing rules that will make you write effective.

Part II: The Toolkit Of An Effective Writer

An effective writer also needs the right tools. In Part II, I'll show you all my writing secrets that make life easy. These tools shave hours off the writing process. Plus, I will also show you how to think clearly at all times.

Part III: Getting Results With Your Words

In the final part of this course, I'll show you the exact ingredients that will make your words more effective than ever. I'll also share my most important tip about sending cold emails. That tip alone will 2X your conversions on anything. You'll learn how to:

• Effectively pitch your articles to top publications
• Improve your conversions
• Get more exposure for your products/services
• Become an authority

There are a lot of "experts" on the internet who teach all kinds of things. I'm always skeptical about what I read and hear. Also, Who you learn from matters equally as what you learn. I recommend learning from teachers who've done something themselves. 

My background is in business. I received my Master's Degree in Business Administration from one of the top universities in The Netherlands (RuG) in 2011. While I was writing my thesis, I started a company called Vartex with my dad. We started importing professional laundry equipment but are now building our own operating systems and software for that industry. 

In 2015, I started my blog. Until now, more than 30 million people have read my articles. My ideas have been featured in publications like TIME, NBC, Lifehacker, Inc, and more.